I share my writing On Substack

My newsletter - All The Things - is a cozy and relatable place on the internet where I share personal and sometimes insightful essays on a variety of topics that make life meaningful. I have an entire section of essays on branding, strategic marketing, being a solopreneur, and staying connected to humanity in today’s digital world.

Mapping Out Strategic Decisions
Branding + Marketing Emmy Singer Branding + Marketing Emmy Singer

Mapping Out Strategic Decisions

There are questions to ask and things take time because relying on your gut and the work you’ve done are valid and powerful tools. There is also something to be said about taking the time and intention when it comes to making strategic decisions. The delicate needle to thread is finding the balance between the two: Listening to your gut and giving it space to breathe.

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Elements that Take Branding Beyond

Elements that Take Branding Beyond

As I've been working through all the elements of rebranding my solo biz, my process of building a brand with clients has been validated and enhanced. Because it's so much more than a font combination, a color palette, and a pretty Instagram post. Those are important! AND here are other elements of “being on brand” to consider. These all come together to tell an even fuller, more meaningful story.

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